Today is not easy to talk about “Green” Energies. Mostly because of the massive and unapropriate use of this political correct trend, most people ignores his codes and most of all run away from company bullshit speeches about this.

In middle of 2013 Rodrigo Xeira Atelier and a couple more Branding Specialists were invited by the Portuguese Energy company GENERG to present a proposal for his rebranding. Once more i did team with Xeira’s Atelier trying to deliver a global anwser to the needs of this client. We found our way centering on the meaning of Energy and the way different kinds of Power could be “materialized” to reveal the real relationship between the company and nature.